Section 1 adds interactive championship medals with The Winning Moments

Section 1 has partnered with The Winning Moments and The Share Company to give spring championship athletes in New York’s Lower Hudson Valley medals that unlock photos, videos and highlights from their title runs. The program adds a digital memory layer to high school championships and could change how schools package postgame recognition.

Why it matters: - Section 1 champions will receive medals that do more than mark a title. The medals also link athletes to event media and memories from their championship run. - The partnership gives student-athletes, families, teams and schools a new way to access and preserve championship coverage. - The model blends physical awards with digital content, which could reshape how high school sports celebrate big moments.

What happened: - Section 1 partnered with The Winning Moments, a brand of The Share Company, for spring championship events. - The program covers Section 1 Championship games across the Lower Hudson Valley. - The Winning Moments will capture championship photos, videos, highlights, celebrations and athlete stories throughout the spring season. - Championship medals awarded to Section 1 champions will be interactive for the first time. - Athletes can tap the medal to access connected digital media tied to the championship event.

The details: - Section 1 is part of the New York State Public High School Athletic Association and serves schools throughout the Lower Hudson Valley. - Section 1 oversees interscholastic athletics in the region. - The medals use The Share Company’s NFC technology and owned digital experience platform. - The medal-linked content includes photos, videos, highlights and memories from the title-winning moment. - The Winning Moments says its mission is to spotlight athletes, teams, families and communities through sports storytelling. - Section 1 said the partnership aligns with its goal of enhancing the championship experience for student-athletes, coaches and school communities. - Todd Santabarbara, Section 1 Athletics executive director, said the medals will give champions a way to relive and share the memories, emotions and pride of winning a Section 1 title. - John Lim, founder and CEO of The Share Company, said this is the first time championship medals are being brought to life in this way for student-athletes. - Lim said the combination of championship coverage and NFC technology lets athletes tap their medal and instantly relive the content tied to the moment. - The partnership is meant to replace scattered championship memories across phones, social posts and temporary links with one direct digital connection.

Between the lines: - The deal is as much about storytelling as recognition. It turns a standard trophy moment into a longer-lived media package. - Section 1 and The Winning Moments are positioning championship coverage as an experience that continues after the final whistle. - The interactive medal concept could appeal to schools looking for more engaging ways to celebrate athletes without adding another separate digital product.

What’s next: - The Winning Moments will begin covering Section 1 spring championship events as the season unfolds. - Section 1 champions will receive the interactive medals during those championship events. - The partnership is expected to give athletes and families lasting access to championship media after event day.

The bottom line: - Section 1 is turning championship medals into digital portals, pairing on-field achievement with immediate access to the photos and highlights that document it.